Our editorial standards

1. Answer first

Every article opens with the complete answer in 1–3 sentences. No “in this article we'll explore” preamble. No throat-clearing. If a reader has 20 seconds, they should get the answer in 20 seconds.

2. Evidence ratings on health claims

Every health-related claim gets an evidence rating: Strong, Moderate, Limited, or Emerging. The definitions are public so you know what we mean by each.

3. Real sources, cited specifically

We cite primary research — author, journal, year, PubMed ID where available. Not vague “studies show.” Our source policy covers how we pick studies and how we handle conflicting evidence.

4. No supplement affiliate distortion

This is the rule we're proudest of and the one most likely to cost us money. Our verdicts on supplements are determined by the evidence — never by commission rates. We currently hold no affiliate links on supplement pages. If we ever add them, the relationship will be disclosed on the page and verdicts will not move.

The supplement truth table exists to bring honest assessment to a category dominated by affiliate-driven content.

5. No fearmongering

Sleep anxiety is a real clinical problem. Sleep content that catastrophises about “not getting 8 hours” makes it worse for vulnerable readers. Our tone stays calm and factual throughout, even when the underlying findings are striking.

6. Update when the evidence moves

Articles have a last-reviewed date. We refresh content when new evidence changes the picture — not on a fixed calendar. If a study supersedes our position, we change the position.

7. Show what doesn't work

Most sleep content lists tips. We also list what doesn't work, because misinformation in this space is rampant and readers deserve to know which folk remedies are wasting their time.

8. Corrections are public

If we publish an error, the correction goes on the page with a note. We'd rather be visibly wrong-then-right than quietly edit history.

9. Distinct from medical advice

Nothing on this site is medical advice. We tell you what the evidence shows and we point at the right specialists when that's the right move. See our medical disclaimer for the full position.

If something on the site doesn't meet these standards

Tell us. We'd much rather fix something than leave it wrong. Contact details are here.